However, the commission rate seems to be the key. Second, the expansion of the South Korean market seems to have influenced this decision. The ban on forced in-app purchases is not a declaratory phrase but an effective sanction. The regulator has also made it clear that it will punish Apple for violations.
The change in Apple’s policy seems to have two reasons.įirst, the South Korean KCC has imposed a fine of 2% of sales for in-app payment violations and has introduced certain types of breaches. However, it is also expected to impact the current dispute over in-app payments in the United States, the European Union, and Japan. This time, Apple’s submission of the plan appears to be more for regulatory compliance than internal policy. However, the company says it will discuss with the Korean Communications Commission after further reviewing the specific allowed method, application time, and fee rate for third-party payments. South Korea’s Korea Communications Commission (KCC) said Apple had submitted a plan to allow third-party in-app payment services on the South Korean App Store.Īpple plans to charge a lower fee than the 30% that the App Store currently charges for using third-party payments. South Korean users of Apple’s App Store ( NASDAQ: AAPL) will be the first in the world to use in-app purchases via third-party external payments.
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